Junior Marketing Executive

Key information about the role

Campaign implementation

• Working both independently and as part of a team, create and implement outstanding marketing and social media campaigns across the client list, including the design and production of:

  o   Bespoke graphics for social media across a range of formats

  o   POS materials including posters, bookmarks and roller banners

  o   Impactful documents to showcase FMcM’s work including proposals, reports, and media kits

  o   Client and corporate logos and branding

  o   Video content using Adobe Premiere Pro for digital and social media campaigns, working closely with the Communications Manager across, concept design, scripting, filming, post-production and editing

  o   Highlight reels and short social media content

  o   Social media copy, considering how best to reach target audiences

  o   Presentations, slideshows and backdrops on PowerPoint

  o   Digital advertising campaigns, including podcast advertising

Further campaign responsibilities, will include

• Website maintenance on platforms such as WIX, WordPress and Squarespace

• Briefing and coordination of third-party agencies

• Influencer outreach and blog tour curation

• Organise and attend book launches and assist in the delivery of larger events, such as prize ceremonies and literary festivals, including managing guest lists, hosting press and talent, organising live interviews on-site, and syndicating assets and press materials

• Offer ideas and work with the team on plans and proposals for clients

• Demonstrate effective client and stakeholder communication, including meeting preparation, regular reporting, and campaign evaluation

• Work directly with clients and authors, arrange schedules, provide briefings and escort them to events and commitments

• Keep up to date with current issues and public opinion in the media to inform communications campaigns

• Record and document campaigns, noting successes and impactful metrics to form the basis of client reports, effectively outlining results, challenges and achievements

• Working closely with Communications Manager, communicate any challenges or concerns in a timely manner, seeking guidance ensuring the smooth running of all client campaigns

• Coordinate book, author and event photography, including the dissemination of images and captions to relevant third-parties