Social Media Community Manager

Penguin Books is seeking a dynamic Social Media Community Manager to join their Digital Planning team. In collaboration with their Head of Digital Planning and Social Media Manager, you will develop and implement cutting-edge community management and influencer strategies.

Main responsibilities:

• Spearhead community management strategies for our social channels, focusing on Penguin and occasionally Dead Good, Happy Foodie, and Penguin Platform.

• Drive influencer marketing initiatives across our social platforms.

• Collaborate with the team to monitor social media channels, responding to comments and inquiries promptly.

• Serve as a feedback conduit, relaying valuable insights to inform content development.

• Identify and engage with super fans and readers, crafting exceptional fan and reader experiences.

• Cultivate strong relationships with influencers to enhance brand visibility.

• Engage with authors and talent across the organisation to foster meaningful interactions.

• Coordinate with our Social Media Manager and Social Producers to plan and execute content and activation schedules.

• Partner with Brand Marketing, Design, and Content teams to maximise community engagement during campaigns.

• Occasionally create content to support various initiatives, even though it is not the primary focus of the role.

• Lead social media community engagement projects as needed, such as #AskPenguin and Instagram Stories Takeovers.