Marketing Manager

Penguin is looking for a high-performing, ambitious and creative individual to join the Vintage Marketing team as Marketing Manager for Vintage Classics. The role will be responsible for planning and executing best-in-class campaigns for Vintage Classics. 

Key responsibilities:

• Plan and execute best-in-class marketing campaigns for key Vintage Classics titles and series, as well as select titles from across other Vintage imprints and the catalogue, to meet agreed campaign objectives and timelines.

• Be plugged in to consumer trends in Classics publishing and work with the Head of Marketing and Senior Data and Marketing Insight Manager to provide audience insight that will shape and support the publishing programme.

• Establish and execute a streamlined approach to maximise sales across the Vintage Classics list, through Amazon optimisation, home and international retailer opportunities, targeting a range of consumers with social media and influencer activity and partnerships.

• Work closely with sales teams, with a particular focus on International Sales, to present our books in an impactful way that drive sales.  

• Identify opportunities to grow brand awareness for Vintage Classics as a whole. 

• Manage campaign budgets in line with expected and actual sales revenue.  

• Brief designers to produce best-in-class assets and marketing materials.  

• Take a data-driven approach, analysing campaigns and their impact on sales, apply learnings and communicate successes and challenges effectively across the wider business and to stakeholders.