Marketing Manager
The Partner Marketing Manager at ITV will be responsible for overseeing partner spend across a range of their 3rd party platforms (Amazon, Roku, Samsung, etc). Leveraging their brand, services and content in order to drive their marketing outcomes.
Main Responsibilities
Work with the Head of Conversion & Partner Marketing to understand the role that partner activity plays to drive ‘conversion’ outcomes across acquisition and engagement.
Work with the Marketing Insight team and paid media agency to ensure the latest audience, market and performance insights are embedded in all marketing briefs and activity.
Work with colleagues in the Partner & Distribution team to ensure marketing activity is aligned with our overall distribution strategy to drive growth on priority platforms.
Build and nurture relationships with all our third-party platforms to understand best practices and performance.
Regular reporting and understanding of our prominence on all platforms alongside working with the P&D team to implement and embed regular planning and review cycles with all key partners.
Ensure that learnings are regularly captured and used to inform future activity and consistency across all areas of the marketing funnel that execute platform marketing plans.
Work closely with the Brand team to ensure all Partner marketing activity delivers against our brand positioning and tone of voice.