Retail Marketing Associate

Key information about the role

• Implement the execution of the POLO brand Retail marketing strategy across Europe.

• Engage with all key stakeholders (Sales, Buying, Planning, CRM, Customer Insights, PR, Media, Brand Presentation, etc.) to implement the team’s strategy on a European or local level.

• Drive the amplification of global brand campaigns across EU, ensuring high visibility, high reach, and high engagement of the brand through direct marketing, in-store activations, and innovative experiences.

• Develop energy marketing activities and partnerships and contribute with innovative ideas to shape the new retail experience and attract new Millennial & Gen-Z customers to our stores. 

• Partner with regional store teams and Clienteling to execute events that drive sales performance and client development in key tier two doors.   

• Successfully implement the opening strategy for new stores in FY26.

• Gather and integrate market and consumer insights on Germany and Scandinavia and develop adequate marketing strategy for each market.

• Research and keep track of market trends and competitor activities, identifying key opportunities for ‘buzz generating’ activations.

• Develop strong partnerships within the field and store network to foster new ideas and explore new opportunities.

• Keep track of costs and manage budget daily, demonstrating the ability to report on spend on a monthly and quarterly basis.