Digital Marketing, Brand Communications and Strategy Intern, MINI UK
MINI UK is looking for enthusiastic and confident individuals to join their Digital Marketing, Brand Communications, and Strategy teams. This internship offers hands-on experience working with a multi-million-pound budget, supporting annual sales targets and collaborating with top marketing agencies on exciting campaigns and model launches.
What You'll Do
As an intern with MINI, you’ll be a key player in the marketing and strategy teams, working on projects that span digital marketing, social media, CRM, and market strategy. Here's what you can expect:
Campaign Support: Collaborate with MINI Brand Communications and Events teams on marketing campaigns and major events.
Strategy Development: Help track and develop timelines for MINI UK’s market strategy and new model launches.
Stakeholder Communication: Manage internal communications like weekly bulletins, key performance dashboards, and competitor analysis.
Team Engagement: Assist in developing team engagement strategies and organizing team days and social events.
Project Management: Support key working groups on topics like electric vehicles and the MINI app, while managing the finance process for the overall budget.
What You’ll Gain
This internship offers:
Hands-On Experience: Work directly with teams on high-impact marketing campaigns and business strategies.
Networking Opportunities: Build relationships across MINI and the BMW Group, collaborating with senior leadership and key stakeholders.
Skill Development: Enhance your communication, project management, and analytical skills in a dynamic, fast-paced environment.
Who This Role Is For
MINI is looking for someone who:
Is studying towards a bachelor's degree and on track for at least a 2:2.
Has strong communication skills and can build relationships easily.
Is self-motivated, organized, and able to meet deadlines.
Is passionate about marketing and understands the MINI brand’s tone of voice.
Has both creative and numerical skills, with great attention to detail.
Perks of the Role
Competitive Salary: Earn £23,700 annually with 27 days holiday and access to a pension scheme.
Work-Life Balance: Enjoy a 37.5-hour work week, Monday to Friday.
Employee Benefits: Access to a subsidized on-site restaurant, plus offers and discounts through MINI’s Advantages scheme.
What’s Next?
If you’re interested in joining MINI’s marketing and strategy teams, the recruitment process may include:
Online Testing
Video Interview
Assessment Centre or Interview