Digital Communications Officer (Social Media)

Royal Holloway is hiring a Digital Communications Officer (Social Media) who will be jointly responsible for planning, managing, and sourcing content for all major social media channels, ensuring it is engaging, impactful, and targeted at key audiences, with direction provided by the Digital Communications Manager (Social Media).

Main Responsibilities

• Manage, develop and update Royal Holloway’s major social media accounts using a content plan (to include news and events, recruitment messages and wider engagement campaigns associated with the University’s narrative) developed by the Digital Communications Manager (Social Media).

• Respond to social media queries and complaints, solving, rerouting or escalating as appropriate. Taking into consideration the 24-hour nature of such media, this will include reasonable out of hours monitoring by agreement with the Digital Communications Manager (Social Media).

• Deliver support in relation to best practice, in a range of formats, to ensure a consistent message and tone on all platforms across the organisation.

• Directly create, or commission, engaging, multimedia content for use on social media, that is both aligned to the brand and reflective of audience trends, including video, photography, infographics, case studies and user-generated content.

• Identify and develop relationships with social media influencers across the University and beyond to help spread and amplify core messaging.