Social Media Editor

Paul Smith are looking for a Social Media Editor to join their Marketing and Digital Communications Department in London. You will develop and execute Paul Smith’s global social media strategy across all platforms whilst fostering the brand community and building following and engagement. This creative and analytical role will focus on driving brand presence, working closely with the Digital Marketing, Press, E-commerce and Buying teams to ensure campaigns are aligned with the global marketing communications plan.

Main Responsibilities

• Lead our social media strategy to drive acquisition and engagement by developing innovative, creative ideas across our channels.

• Define and exceed KPI targets and goals across all social media channels, including follower growth, brand awareness, community engagement and paid social ROI.

• Proactively review opportunities across channels by remaining ahead of social media trends and carry out competitor research.

• Manage all social media planning, scheduling and reporting for Paul Smith.

• Work closely with the Digital and Creative teams to implement a consistent content strategy across our social channels, managing the balance between commercial and brand.

• Work closely with the Graphics department and Content team preparing images/video for use across our social media channels.

• Support the communications department planning and executing social media coverage across campaigns, activations and events.