Digital Marketing Coordinator
Key information about the role:
Activation
Online media planning & delivery across all investment channels namely Paid Search, Paid Social, Display & Affiliate marketing
Liaising with external suppliers including; website creative agencies, integrated marketing agencies, online advertising agencies, media agencies, online publications.
Data, Reporting and Analysis
Conducting in depth customer data analysis and customer profiling
Implementing customer acquisition and retention strategies
Implementing effective data capture activities
Designing and implementing customer loyalty/reward mechanics
Utilising customer data to conduct targeted multi-channel campaigns
Using Google Analytics and platform data to report on performance of Digital Marketing activity
The Person:
Data centric with a strength and preference towards data analysis
Experience in a Digital/E-Commerce Marketing role within Brand or Agency
Experience using Google Analytics, and Social Business Platforms preferable
Managing and adhering to strict budgets and deadlines