Social Media and Digital Marketing Assistant
Key information about the role:
Community Management
Maintain efficient processes to ensure channels are active and growing.
Respond to all direct messages (DMs), comments, tags, and mentions.
Content Scheduling
Schedule all content in a timely and efficient manner.
Ensure all scheduled content is posted at optimal times for community engagement.
Content Sourcing
Identify and secure community-generated and shareable content relevant to the brand.
Obtain permissions to share content, organize and track it.
Identify trending topics within the audience and share insights with brand creative leads.
Support the rollout of social calendars and strategies.
Channel Hygiene
Maintain social media best practices to keep channels running smoothly and looking professional.
Regularly review hashtags, following lists, grid post archiving, story highlights, and bio links.
Technical Channel Expertise
Stay updated on social media platform changes and insights.
Share updates with designers to optimise strategies.
Reporting and Visibility
Deliver regular performance reports on channels and posts.
Share reports internally and with clients.