Marketing Executive - Brand & Activation

The London City Lionesses are hiring a Marketing Executive – Brand & Activation. In this role, you will work closely with the Brand & Marketing Manager and the Community & Fan Engagement Manager to deliver innovative and entertaining matchday experiences, as well as engaging brand and community activations on non-matchdays.

Main Responsibilities

• Work closely with the Brand & Marketing Manager to an innovative and entertaining matchday which delivers high customer satisfaction and drives retention

• Deploy brand marketing campaigns and pre and post match comms across all channels (Including but not limited to paid channels, email marketing, website, print, matchday)

• Work with agents and third parties where relevant (design, creative, media, social media)

• Support with the measurement and optimisation of campaigns and messages throughout the season. Track outcomes and understand effectiveness in order to drive continued improvement of our campaigns and channels

• Develop and deliver robust email marketing comms with our fanbase, ensure outstanding communication pre and post games and that processes are set up to build a strong ticketing database

• Work with the Brand & Marketing Manager to oversee Personal Appearances to drive awareness of the Club locally and nationally

• Engage with players and encourage participation in marketing, branding, and community activities

• Ensure all marketing spend is tracked and approved in line with dept policy