Social & Digital Content Specialist

Heineken are looking for a Social & Digital Content Specialist who will be at the heart of our content planning and execution. You’ll be crafting engaging content, fostering a buzzing online community, and building partnerships with top-tier creators for their portfolio of brands. If you’re obsessed with the latest social media trends, know what makes audiences tick, and can manage a portfolio of brands social accounts, they need you on their team!

Main Responsibilities

• Managing content ideation, planning, scheduling, and reporting will be part of your daily rhythm, ensuring our social presence remains seamless and impactful.

• You’ll collaborate with the team to brainstorm bold and engaging content ideas that cut through the noise, ensuring every post, story, or reel aligns with the brand’s tone, strategy, and is relevant to the audience.

• You’ll take ownership of our social media channels, ensuring they are always alive with fresh content. You’ll interact with followers, respond to comments, and nurture a community that’s genuinely engaged with our brands.

• Monitoring trends and social conversations will be crucial, as you’ll need to identify cultural opportunities in real time and capitalise on them to keep our brands relevant. Whilst also being highly organised to plan for proactive moments in the calendar year. Encouraging and amplifying user-generated content will also play a key role in making our digital presence feel authentic and engaging.

• This role will be the brand champion behind our social media accounts, owning our content calendars & driving engagement with consumers, supported by an enthusiastic team and our top-tier agency partners.