Fashion Communications Officer

Primark is hiring a Fashion Communications Officer who will be responsible for communicating and strengthening their growing fashion message ensuring alignment of our brand as part of a close-knit global PR function.

Main Responsibilities

• Support the senior PR management team in the development and execution of the global brand PR strategy on a local level

• Be the day-to-day press contact for press and influencers in assigned markets

• Overseeing the execution of the Primark Creators Club (influencer retainer) in assigned markets

• Manage PR and influencer agencies in assigned markets

• Monitoring media on a day-to-day basis and overseeing PR brand reports with the junior PR team, as required

• With cultural insight, drive interest and passion for the brand through the development of bespoke innovative communications initiatives that drive consumer engagement for both the product and the brand.